Q&X: Frequently Asked Questions

Why should you choose a Certified Financial Planner?

Most people think all financial planners are “certified,” but this isn’t true. Anyone can use the title “financial planner.” Only those who have fulfilled the certification and renewal requirements of CFP Board can display the CFP® certification trademarks which represent a high level of competency, ethics and professionalism. And because they are held to a fiduciary standard of care, a CFP® professional is required to act in your best interest. Accordingly, Certified Financial Planners must meet the following requirements:

Education: Unlike many financial advisors, CFP® professionals must develop their theoretical and practical knowledge by completing a comprehensive course of study at a college or university offering a financial planning curriculum approved by the CFP Board. Applicants may also satisfy the education requirement by submitting a transcript review or previous financial planning-related course work. Or, they can show that they have attained certain professional designations or academic degrees that cover the important subjects in the CFP Board’s financial planning curriculum.

Examination: CFP® professionals must pass the comprehensive CFP® Certification Exam, which tests their abilities to apply financial planning knowledge to real-life situations. The exam covers the financial planning process, tax planning, employee benefits and retirement planning, estate planning, investment management and insurance. This comprehensive exam ensures that a CFP® professional is highly qualified to develop a plan for your finances.

Experience: CFP® professionals complete several years of experience related to delivering financial planning services to clients prior to earning the right to use the CFP® certification trademarks. This hands-on experience guarantees that CFP® professionals have practical financial planning knowledge, so you can count on them to help you create a realistic financial plan that fits your individual needs.

Ethics: When it comes to ethics and professional responsibility, CFP® professionals are held to the highest of standards. They are obliged to uphold the principles of integrity, objectivity, competence, fairness, confidentiality, professionalism and diligence as outlined in CFP Board’s Code of Ethics. The Rules of Conduct require CFP® professionals to put your interests ahead of their own at all times and to provide their financial planning services as a “fiduciary”—acting in the best interest of their financial planning clients. CFP® professionals are subject to CFP Board sanctions if they violate these standards.

Enforcement: CFP Board’s rigorous enforcement of its Standards of Professional Conduct— including releasing disciplinary information to the public—distinguishes the CFP® certification from the many other designations in the financial services industry. Everyone who seeks CFP® certification is subject to a background check, and those whose past conduct falls short of CFP Board’s ethical and practice standards can be barred from becoming certified. After attaining certification, a CFP® professional who violates CFP Board’s ethical and practice standards becomes subject to disciplinary action up to the permanent revocation of certification. Through diligent enforcement of its ethical and practice standards, CFP Board provides you with the confidence that your CFP® professional is both competent and ethical.

To what standard are CFP’s held?

They are held to a fiduciary standard of care and required to act in your best interest.

Is your firm independent?

We are 100% independent and have no allegiances to a particular fund family or product.

What is Fiduciary Duty?

As a registered investment advisor, we have a fiduciary obligation to act at all times for the sole benefit and interest of our clients.

How do you structure your fees?

Our fee structure is simple and transparent. It is calculated as a percentage of the assets we manage for you. This keeps our interests aligned with yours – we both benefit when account values rise. Also, the percentage we charge decreases as account size increases.

Why do I need an estate plan?

Estate planning allows an individual to decide exactly who will benefit from their estate and to what extent. It also ensures that the estate will not be destroyed by taxes imposed on the transfer of assets at death.

Why a CFA?

The CFA Is the Most Prestigious Designation in Finance and Investment

No other professional designation carries the same weight for asset managers and other financial industry participants. A CFA designation provides the most value for research analysts and asset managers. These professionals are involved in portfolio management, pension funds, hedge funds, and fund of funds.

The Chartered Financial Analyst (CFA) designation is a valuable credential certifying that the charterholder having in-depth knowledge of security types and investment vehicles. It also indicates that they are an expert in quantitative methodologies for analyzing securities, such as assessing their value and identifying their underlying risks.